Attention! Negative SEO!


Years ago, such cases were single. For example, to the site of one successful client we found a link in an international site for illegal software. The effect was – a decline of first to fourth page. Catastrophic collapse. After hard work (which took a few months) the site was on the 1st page again.

Nowadays negative SEO is practice. Much easier and cheaper to harm the client to drop it down in SERP and you – rise.

Typically, the technique is applied – placing a link to a competitor’s site in another compromised site (porn site,  hacking site,  site  for specific pharmaceutical products – Botox, Viagra) or include competitive site in low quality  directory.

Therefore, it is important to take steps to make your site quality and proof against such evil influences. Then, even when harmful actions come, it will not affect it and hurt it.

No bad links

Do not include your site in spammy or compromised e-catalogs or directories. Better to have fewer, but  quality links, checked and approved manually. There are good business directories where at  low cost  your site will be included – with logo, link, description and other contact information.

Rich content

Provides a rich, interesting and useful content. Include video, files for download  and everything that can be of benefit to the user.


It is important to have a balance between links and social signals (these include sharing on social networks, pluses,  re-sharing and commenting). So – if you do only linkbilding to your site, or just social signals – this is not good. Work out in both directions, maintaining a balance between these two methods  in parallel.

Avoid over-optimization

Avoid over-optimizating your site – 100 % keywords in ALT Tag,  100% keywords in TITLE tags,  links, do your content  rich in synonyms and readable.

All these tasks will improve the ranking of your site and make it almost invulnerable to any damage and reports made ​​by your competitors  to you.

The only completely invulnerable site that I know is Matt Cutts’ site! 🙂



In order to ensure maximum transparency and trust between Idea Studio Ltd. and our customers (current and future) we post below our Agreement for Search Engine Optimization (SEO) of a web site.

* * *




Today, …………………………… the parties


  1. 1.      ……………………………………,


  1. 2.      Idea Studio Ltd., 11 Kometa str., Plovdiv, Bulgaria, Company ID: 160 114 568, represented by Borislav Arapchev – Managing Director, hereinafter referred to as ASSIGNEE,


agree on the following:




Art. 1. The ASSIGNOR assigns and the ASSIGNEE accepts to optimize the web-site ………….  for ranking in Google for the following words and phrases:


by providing the following SEO optimization services:

1. to prepare a site-map, RSS feeds

2. to submit website content to Google marketing sections and tools and to Google partners;

3. to improve the structure of the website and report on the improvements in order to enhance the SEO optimization of the website;


The optimization of the website shall be agreed between the parties via telephone or email, and, if necessary, by a written annex signed by them, which becomes an integral part of this agreement.




Art. 2. This agreement is concluded for a period of … (…) months starting from the date of its signing by the parties.




Art. 3. To fulfill the obligations under Art. 1 of this agreement, the ASSIGNOR shall pay the ASSIGNEE… per month.


The payment shall be made each month and is due within the 30-th day of the month to bank account: …………..




Art. 4. The ASSIGNEE is entitled:


1. to be introduced by the ASSIGNOR with his requirements and views concerning the agreement, and the final decision for the optimization of the web-site is taken by the ASSIGNOR;

2. to obtain the information necessary for the performance of the subject of the agreement in compliance with the confidentiality requirements stipulated in Art. 5, item 2;

3. to receive the remuneration as stipulated in Art. 3 of this agreement and in any additional written agreements, as specified in the amount, terms and conditions.


Art. 5. The ASSIGNEE is obliged:


1. to perform accurately, conscientiously, timely and in good quality the activities described in Art. 1 of this agreement as well as in any additional written agreements;

2. not to disclose or allow the disclosure of information, or make public facts or circumstances, technological knowledge, know-how, etc., concerning this agreement or payments hereunder, without the expressed written permission of the ASSIGNOR. This obligation remains in force after the expiry of the agreement.



Art. 6. The ASSIGNOR is entitled:

1. to supervise the implementation of the activities described in Art. 1 of this agreement at any stage, without interfering in the autonomy of the ASSIGNEE;

2. to present to the ASSIGNEE the basic requirements and views concerning the subject of the agreement as specified in Art. 1; the final decision for the implementation of the activities under Art. 1 is taken by the ASSIGNOR.


Art. 7. The ASSIGNOR is obliged:

1. to provide the information necessary for the performance of the subject of the agreement: data, images, logos, patterns, texts, etc.;

2. to pay the ASSIGNEE the remuneration as stipulated in Art. 3 of this agreement and in any additional written agreements, as specified in the amount, terms and conditions.




Art. 8. This agreement shall be terminated:


1. by mutual written consent;

2. with a month’s written notice to the other party;

3. unilaterally by the ASSIGNOR with a written notice of termination in case the ASSIGNEE fails to fulfill his obligations within the term given in this agreement;

4. unilaterally by the ASSIGNEE with a written notice of termination in case the ASSIGNOR fails to fulfill his obligations under Art. 7, item 2 of this agreement.


Art. 9. Amendments to this agreement shall be made only with a signed bilateral annex, which at the time of signing becomes an integral part of the agreement.

Art. 10. In case of a dispute the parties shall solve it in a spirit of good will, and when this proves impossible, the dispute shall be brought before the appropriate court.

Art. 11. Any copyrights and other related rights which may arise in the process of implementation of the subject of this agreement shall be considered property of the ASSIGNOR.

Art. 12. For any other possible issues not stipulated in this agreement the relevant civil legislation of the Republic of Bulgaria shall be applied.


This AGREEMENT is elaborated in two uniform copies and signed by each party as follows:

ASSIGNOR: …………………………                                         ASSIGNEE: ………………………………..


New contributor to our team

Svetla Yordanova
Svetla Yordanova

We at Idea Studio are happy to announce that our team is expanding with another collaborator – the author of the content (copywriter) Svetla Yordanova.

Padded with journalistic education and  in deep passion  of useful and successful SEO texts Svetla  writes publications how to sell sand in the desert or snow to Eskimos.

Hopefully, his articles will be interesting for all.


SEO and authorship

goog-820x615In the process of your successful SEO strategy it will be important for you to become an authority on Google and keep this authority. This means to be an author of quality and useful materials and protect this authorship – from theft and for Google.

Here are a few points that you should follow.

Swift, bold, skillful

The first is always first. But you need to notify about this Google mostly. Otherwise you risk someone else /older and reputable website/ to rank with copy of your article. For this reason after posting text –

1. Make a Ping

This means notification  of the search engines  that you have new material – they will come and record it to show it in search. Some web CMS (WordPress , for example ) do this automatically , so then you do not have to do that.

2 . Share the story

The second important step you can to demonstrate and prove that the material appeared to you first , to share the post in the right social network – Google+. Then you and other smaller social networks – Diigo, Delicious, Pinterest, Twitter. Some of them are partners of Google ( as Diigo) and provide search engine data about what they publish . So it is important to show the material you have in many diverse places such as these.

Be the Author

But good post is important and you as an author to be an authority or to build over time as such in its field. To do this,  do two things:

1. Use in your site Google Authorship

This is a technique that will show the search engines that the original was written by you. But that does not automatically make you a valuable author. So go to step 2 .

2 . More important and more difficult thing – to be active , be helpful with your materials , help,  inform, create friendships and support them.

Friends want attention, support and respect. Grow in their field, become better , reading progresses. And texts will become more useful , and you will get the status of author with A.


It is important not to let technical stealing your content and it comes out in other sites entirely . For that purpose – if your site has RSS feed, shorten the text there, publish in the feed only a snippet of the material. Otherwise you risk other strong sites to rank better  in SERP with your materials.


Does not save you completely , but keep your materials to a large extent, if you put a DMCA or Copyscape banner in the HTML of your site . There are some other alternatives . These sites record and keep by copying your posts and increase your rating – originality is always valuable . And some of them give you a good link,  which all enjoy,  right?  🙂


Prize for the first to ask a question at SEO Conference 2014

SERP Parser Pro

The first visitor, who asked a question to the speakers at the end of SEO Conference 2014 will receive an award from the Manager of Idea Studio Ltd. – Borislav Arapchev .

The prize is a one-year license for the Russian software to determine the positions of the website in search results on Google – SERP Parser Pro.

We hope in this way to stimulate the activity of the participants in the conference and make one of them more successful!

SEO Conference 2014

Good SEO Basics

After talks with customers and analyzes – of weaknesses in structure, strategy and reasons for the limited growth – that list was born – quick basic checklist for better optimization of your website.


1. Good structure

SEO friendly
– Seo urls
– Maximally flat structure – categories / products
– Minimum JS
– Microdata
– G authorship
– No duplicated pages and titles
– Rel = canonical

2. Communication with search engines

RSS feed
Ping to Google

3. Activity / Content

Unique, interesting and useful description of products / articles !
Unique, interesting and useful news !
Frequent activity – publishing new content

4. Links / Social signals

– Links
– Social signals – Pluses, shares, comments.

To be continued and specified.

Less is more

java-script-codeSEO is almost like the Olympic principle –  lighter, faster, higher (in SERP) .

The more simple, lightweight and fast is your site – the more it is better – for search engines  and  for users.

No more Mr. Java Script!

Try everything superfluous and unnecessary to remove or improve.  I personally quite a while I’m not a fan of Java script ( because then by Google recommending that use that hinders their bot ) and so far has tried to bring the scripts to a minimum. The effect is amazing – we have sites without a single JS file (unless Google analytics code), and only one CSS file – and perfectly indexed , respectively, and getting very good. Of course , SEO takes a bunch of things and can not rely on it only.

I know that with the boom of the ready-to-use content management systems (Word Press, Drupal and Joomla) – for setting and opportunities for personal configuration it’s not possible to NOT use JS completely, but let’s at least try to cut it .


For Word Press has good plugins for gzip compression (Super Cache, Hyper cache and others – even one of our countryman Martin Lazarov, very capable programmer) , but any additional plugin adds JS to your WP site and it aggravates .

So I suggest at least 2 options for gzip on your site without a WP plugin.

They depend on your hosting company.  Some hosting companies support GZIP by a simple . httacess file to compress the entire site.

The code is of the type –

<IfModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_keep_workfiles No
mod_gzip_can_negotiate Yes
mod_gzip_add_header_count Yes
mod_gzip_send_vary Yes
mod_gzip_command_version ‘/mod_gzip_status’
mod_gzip_min_http 1000
mod_gzip_minimum_file_size 300
mod_gzip_maximum_file_size 512000
mod_gzip_maximum_inmem_size 60000
mod_gzip_temp_dir /tmp
mod_gzip_item_include file \.pl$
mod_gzip_item_include file \.rb$
mod_gzip_item_include file \.py$
mod_gzip_item_include file \.cgi$
mod_gzip_item_include file \.css$
mod_gzip_item_include file \.js$
mod_gzip_item_include mime ^application/javascript$
mod_gzip_item_include mime ^application/x-javascript$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^httpd/unix-directory$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include handler ^server-status$
mod_gzip_item_include handler ^server-info$
mod_gzip_item_exclude mime ^image/.*

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType text/css A604800
ExpiresByType image/gif A2592000
ExpiresByType image/png A2592000
ExpiresByType image/jpeg A2592000
ExpiresByType video/x-flv A2592000
ExpiresByType application/pdf A2592000
ExpiresByType image/x-icon A2592000
ExpiresByType application/x-javascript A604800
ExpiresByType application/x-shockwave-flash A2592000

Other hosting companies offer by 3 files – gzip_start.php, gzip_stop.php and php.ini to compress your site.
Contact your hosting company and ask them for help.

Google authorship

No, you do not need a plugin for Google Authorship – with colleague Christian Katzarov – we tested two, both did not work .

Finally I did it with a simple solution – in header.php file of WP site put this code and everything fell into place – light and bright.

<link href=”” rel=”author” />


You do not need a plugin to sitemap ( sitemap for search engines ) . , There are a dozen plugins for this, but not all work correctly , and aggravated , as I said above.

The following code generates your current dynamic site map, solve the problem entirely . Code have to be placed at the end of the file functions.php

/* create XML sitemap */
function create_sitemap_xml() {
if(parse_url(get_site_url(), PHP_URL_PATH).’/sitemap.xml’ == $_SERVER[‘REQUEST_URI’]) {
header(‘HTTP/1.1 200 OK’);
header(‘Content-Type: application/xml’);

$posts = get_posts(array(‘posts_per_page’ => -1,’post_type’ => array(‘post’,’page’)));

$sitemap = ‘<?xml version=”1.0″ encoding=”UTF-8″?>’.”\n”;
$sitemap.= ‘<urlset xmlns=”″>’.”\n”;
$sitemap.= “\t<url>\n\t\t<loc>”.get_home_url().”/</loc>\n\t</url>\n”;
foreach($posts as $post) {
$sitemap.= “\t<url>\n\t\t<loc>”.get_permalink($post->ID).”</loc>\n\t</url>\n”;
$sitemap.= ‘</urlset>’.”\n”;



Special thanks to my colleague Vasil Toshkov (Cloxy) for this code.

These are just some individual cases , but I give them to show you the direction in which you have to think and work on your site.

Analyze, streamline , optimize …

Borislav Arapchev will be a speaker at SEO Conference 2014

SEO conference 2014 Sofia
SEO conference 2014 Sofia

The manager of Idea Studio Ltd. Borislav Arapchev will be a speaker at SEO Conference 2014 which will be held on April 4, 2014 at Inter Expo Center Sofia .

The topic of his lecture will be :

Ways to create unique content. Our daily work to help the optimization. Where, how, ideas, examples.

This entirely practical and very useful event will be familiar with the techniques and ideas for successful presentation of your business in the internet space.

More about the event, you will learn the address below.

Are you listening to your customers for SEO?


We listen to them – their goals, inspirations, ideas. We discuss and comment on our strategy . Together in conversation and analysis , we can choose and implement the best concept for success.


When customers say –

  • – Let’s buy for $ 20 – 1000 links to our site
  • – Site of X is very successful, let’s copy this website , and we will become successful like them
  • – I liked the software for automatically submitting our site to directories, I’m going to buy it
  • – Please, points all the links to
  • – etc…


From suspicious locations or poor sites they have read and heard about the dangerous and harmful spammy SEO methods that years ago gave results.  But now – it’s not working and it’s even harmful.

If you want to ruin your site, do not have to hire us and pay for it . You can do it yourself.

But if you want a result – please trust us . We know what helps and what – no.

It’s not about – which of our parties will overbear /you or me/ , this is a deep knowledge of the process and it needs to constantly monitor the trends in SEO. They are not static and require activity and flexibility , and undergo frequent changes .

The fact is that most successful projects are of our clients who have left process of optimization 90% to us – we do it without them , we say what and how to do.

And we want you to be from our successful clients.

Very good practical SEO Solutions

Simeon Mitev
Simeon Mitev


Rather than work with SEO specialist Borislav Arapchev /IDEA STUDIO/ and I am very pleased with his professionalism. Given my business as a consultant specializing in close renting and leasing warehouse space mean that Borislav very quickly dive  into the nature of my business. There was a very good program and practical SEO solutions that have helped me greatly in business. I trusted him .

Trust this professional.

I wish good luck Borislav and his team.

Simeon Mitev
Chance-96 agency manager
Stores and Warehouses For Rent