Team

Serpact is a company that is successfully developing on the Bulgarian and international market in the field of SEO services

Our portfolio includes many clients from different niches, and our successful work with them has been recognized in awards such as the Second Best Small Agency in the World by the Global Search Awards and Clutch Champion & Global Leader on the Clutch platform.

Learn more about Performance SEO
Team

We help business even beyond the search engines!

After dozens of successful technical audits and site migrations, consulting and content marketing strategies, we are convinced of one thing – to develop together and work with care and thought for the customer is the only correct philosophy we follow at Serpact!

Sharing the experience and knowledge of the team is realized in the organization of the most prestigious International SEO Conference in Bulgaria – SERP Conf., as well as the specialized Academy for SEO, SERP Acad. Behind every award is the hard work and skill of our team. It’s staffed by professionals with years of experience in SEO, SEM, content marketing.

Let us introduce ourselves
We are the Serpact team

Nikola Minkov
Nikola Minkov
Founder & CEO

SEO Expert in On-Page SEO and Off-Page SEO with over 10 years experience. Certified for Google AdWords, Google Analytics, Google Digital Garage, Bing, Yahoo, Inbound and DoubleClick.

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Dido Grigorov
Dido Grigorov
Head of Semantic SEO

Dido Grigorov is SEO specialist with almost 20 years of experience. He is the Head of Content & Semantic SEO Department in Serpact. His SEO career began in America and England, followed by projects in Germany, Switzerland, Austria, France, Italy and many more.

His main focus and interest in his work are Text retrieval, Machine learning, Artificial intelligence, Google Patents, Content marketing strategies, Technical SEO, Data structures and Algorithms, Python, Golang and C++ programming.

Dido was part of three official Google events, and in 2022 participated as a speaker at BrightonSEO conference.

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Borislav Arapchev
Borislav Arapchev
SEO Strategist

Borislav Arapchev is SEO Expert in On-Page SEO, Off-Page SEO and Local SEO with over 18 years experience. Certified for Advanced SEO and social media – eAcademy and Rand Fishkin, Bing Ads, Semrush Academy – SEO Fundamentals, Video Marketing with Dr. Craig D. Forest.

The fact that he is not an IT specialist by education, but also the nature of his creative nature, gives him the opportunity to search and apply new non-standard approaches in the field of SEO.

He is winner of several IT awards, including Forbes Bulgaria 2013 for SEO agency of the year.

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Deyan Stoyanov
Deyan Stoyanov
Head of On-Page SEO

Deyan graduated from CCT (Computer Systems and Technology) at the Technical University. Programmer by nature and soul – HTML, CSS, PHP, JAVA, SQL, PERL, C, C ++, C #. He is responsible for all On-Page assignments at the Serpact SEO Agency.

Ivanina Milcheva
Ivanina Milcheva
Office Assistant

Ivanina takes over all Serpact projects as part of their management and internal communication between Serpact teams. She has strong experience in communication and management of various international projects.

Konstantin Kurdaliev
Konstantin Kurdaliev
Project Manager

During his studies, he discovered his passion in digital and IT technologies, which pushed him to pursue a career in the field. He successfully goes through SoftUni’s overall digital marketing program, where he also takes a course in software project management using Agile methodologies.

In Serpact, Konstantin’s responsibilities are to distribute project tasks, to monitor implementation times, and to take on internal and external communication.

Tzvetelina Momchilova
Tzvetelina Momchilova
Project Manager

She has professional experience as a Product Manager, Copywriter, and E-commerce Specialist.

Bachelor of International trade. She is currently completing her master’s degree in Digital Marketing.

Her interests are focused on e-commerce, content marketing, and customer behavior.

She loves traveling, reading, writing, and taking long walks in her free time. Most of all, she enjoys the moments shared with her family and friends.

Tanya Vulcheva
Tanya Vulcheva
Operations manager

10 years ago, she first encountered SEO optimization, social media marketing and copywriting. She decided that the world of SEO optimization is definitely a development that she wants to evolve in.
She’s also automation engineer. Her Master’s degree is in Accounting and Control.

In her free time she loves to travel with friends to beautiful places in and outside of Bulgaria. Fan of the queen of sports – athletics.

In Serpact Tanya is responsible for automating the process of working.

Teresa Svetoslavova
Teresa Svetoslavova
Semantic SEO Strategist

Teresa Svetoslavova is a graduate of Sofia University “St. Kliment Ohridski” in Cultural Studies and an expert in content creation with over 10 years of experience for Bulgarian and foreign projects.

She has been part of the Serpact team since 2022, actively dealing with copywriting, content marketing, semantic SEO and overall online brand positioning through the understanding of text and language.

Teresa’s interests also include literature, philosophy, history and cultural anthropology.

Svetla Yordanova
Svetla Yordanova
Semantic SEO Strategist

Svetla has been working in the field of copywriting for over 10 years. He graduates from BSU Higher Education with a degree in Journalism. She briefly worked in journalism, but then found her place in the world of copywriting. Joins Serpact in 2018.

Ivan Angelov
Ivan Angelov
Semantic SEO Strategist

Ivan Angelov completed his secondary education at Prof. Ivan Bogorov Profiled Language School in Dimitrovgrad, with an extensive study of English and German, as well as with an additional profile in information technology.
Subsequently, he continued his studies at the Paisii Hilendarski University of Plovdiv where he pursued a degree in Molecular Biology. In addition to his interests in genetics, he is rediscovering a passion in a slightly different direction in the field of copywriting, which drives him to pursue another career in the field.

Nikoleta Yaneva
Nikoleta Yaneva
Semantic SEO Strategist

She graduated with Bachelor’s Degree in Applied Linguistics in English and Russian. She has extensive experience as a project manager in the field of Translation services.
Afterwards, she graduated with Master’s Degree in Digital Marketing and Web Design, as well as completing a Digital Marketing program in SoftUni. The studies formed her interest in Content Marketing and SEO, and she decided to take a different career path. For a short time, she also worked as an Off-Page SEO specialist.
She likes to attend theatre events, to spend spare time with family and friends in the nature, or by the sea. She enjoyes sports and learning new things.

Stefani Gospodinova
Stefani Gospodinova
Semantic SEO Strategist

Stefani left Bulgaria to go to the Netherlands when she was only 18 years old. That is where she got her bachelor’s degree in science. That was followed by a few years of traveling throughout Europe, during which she discovered her passion for creating compelling and informative stories.

In 2019 she decided to come to Bulgaria for a little while but has stayed here until today. A year and a half after her return, in 2021, she became part of Serpact’s team.

Stefani graduated successfully from the first SEO course, “Next Level SEO,” organized by SERP Acad. She is qualified in SEO and Inbound Marketing by Hubspot Academy and Content Marketing and SEO Fundamentals by Semrush.

In her free time, Stefani likes folk dancing, conquering new mountain peaks, and sleeping under the open sky. She captures her experiences through the lens and shares them with helpful travel advice and information in her Bulgarian travel blog.

Kristina Petrova
Kristina Petrova
Copywriter

Kristina’s high school’s degree is in Publishing and Mass Communication, which she studied at National School “Sofia”. Her bachelor’s degree from New Bulgarian University is in Advertising. She has experience in creating content on various topics and works fluently with most of the e-commerce platforms.

She has certificates from Udemy for copywriting and SEO courses and a certificate from eBay Academy for working with eBay.

In her spare time, she prefers to be around animals and the people she loves, as well as writing about anything that excites her in her blog. Kristina’s interests include music, photography, psychology and gaming (board games and computer games).

Plamena Dzharadat
Plamena Dzharadat
On-Page SEO specialist

Plamena is part of our Technical SEO team from 2019 and works as a On-Page SEO Specialist. She has knowledge of C, C ++, HTML, CSS, SQL, PHP, JavaScript programming languages.

She earned her bachelor’s degree in Computer systems and technologies and currently studies the same master degree. She is also on her way of earning a Vocational Qualification as “Teacher of Mathematics and Informatics”.

In her school years Plami found her passion for literature – she loves reading and writing poems in her free time.

Plami can also boast of her impressive collection of orchids – she owns more than 130 of them, which grows in her home.

Stefan Fotelov
Stefan Fotelov
Off-Page SEO specialist

Stefan joins Serpact’s Off-Page SEO department. He completed his secondary education at Hristo Botev Secondary School in Svilengrad, where he studied “Tourist Animation” with extensive study of English. At Serpact, Stefan’s responsibilities are related to promoting different types of content.

Pavel Sarandiev
Pavel Sarandiev
Off-Page SEO Specialist

Pavel is part of the Off-Page SEO department of Serpact and works actively in Link Building.

He completed his secondary education at PGSSI “Hristo Botev” in Svilengrad, after which he began to develop his practical skills in various courses on computer literacy, Link Building and Photoshop. He also builded on his skills in the first edition of the SEO Academy SERP Acad.

Pavel has an eye for detail – one of his strengths is site QA, as he easily foinds bugs on our clients’ sites.

He likes to spend his free time walking in nature.

Hristo Samandzhiev
Hristo Samandzhiev
Head of Media team

Hristo is one of the first members of Serpact and our Head of Media team. He skillfully leads Serpact’s work with all external media.

He developed his practical skills in various Link Building courses. He also passed successfully the first edition of the SEO Academy, organized by SERP Acad.

Outside the office, Hristo amazes us daily with his various interests and hobbies – fruit growing, computer hardware, cars, electronics and more and more…

For him, the most important thing is his family and the reason he wakes up motivated every day.

Tsvetelina Trendafilova
Tsvetelina Trendafilova
Assistant to the CEO

She has been dealing with marketing and event management for 10 years, 5 of them – with digital marketing and project management for website development and SEO projects.

Participated in a Bulgarian startup project for virtual property tours. She is interested in innovative projects, zero-waste life and the Italian language. She believes that our life is as we made it, as stated in the movie “La vitta e bella”.

At Serpact she will assist the CEO in the external communication with clients, partners,and in the internal communication with Operation Management department and Finance department, and with overall process of preparation of offers and contracts.

Larisa Ivanova
Larisa Ivanova
Video and Social Media Marketing Manager

Her professional experience includes positions in charge of Social Media Marketing, video marketing, copywriting, office management, QA.

Bachelor of Psychology. She is currently completing her Master’s Degree in Management Psychology.
Her interests at this stage are focused on: Social Media Marketing, Video SEO, Video Processing, Psychology, AGI, AI, Deep Learning.

In his spare time, he loves to travel, shoot and read fiction, fantasy and non-fiction.
He is a big fan of Doctor Who, Star Wars and Marvel.

Donika Miteva
Donika Miteva
Marketing Expert

Donika started her career in the world of digital marketing in 2020 as a web admin. She manages to develop herself as a web marketing specialist and has experience in On-page SEO, creating website architecture, writing website structural assignments and manual website QA. She is currently completing her bachelor’s degree in “Public Relations”.

Donika joined Serpact’s marketing team at the end of 2022.

As a child, Donika dreamed of becoming a ballerina and an artist. She can boast that she has fulfilled these two dreams and turned them into her hobbies.

Gergana Uyurova
Gergana Uyurova
Finance Assistant

She graduated from the University of National and World Economy, majoring in Accounting and Control.

She has knowledge, experience and experience as a bank employee for more than 14 years in one of the leading banks in Bulgaria, in the position of “Sales and Customer Service Consultant”.

She enjoys the smart, efficient and innovative real-world things that actually brought her here in her career and helped her become part of the Cerpact team.

He likes to have positive and interesting people around her, she gives everything for her family and friends!

She loves to travel, no matter where, because she knows that wherever she goes, something new, unknown and interesting awaits her.

Katya Minkova
Katya Minkova
Director of Finance

Awards

Serpact & ScalaHosting печелят втора награда за развитие на проекта от WE-Awards 2023 Serpact с още една награда Global Awards 2021-2022 Serpact и Scala Hosting с втора награда от Vega Awards за Best Integrated Campaign 2022 Serpact и Scala Hosting с награда от Vega Awards за Complex Semantic SEO approach Serpact с награда Best Global SEO serpact we awards 2022 badge serpact we awards 2022 badge media inovator award 2021 web excellence awarid 2021 serpact vega award 2021 clutch award white (custom) Global20 Serpact Search Award Winner European-Search-Awards-2019-Badge

Serpact achievements

Serpact is a Winner at European Search Awards 2019 ceremony

Serpact – the first Bulgarian SEO Agency to receive the European Search Awards

We are delighted to announce to all our customers, partners, friends and subscribers on our YouTube channel that Serpact is the first Bulgarian SEO agency to receive the prestigious European Search Awards, Gaming Category, with its Efirbet project.

dido grigorov google zurich 2018 - Serpact presn

Serpact is the only Bulgarian SEO agency to present a Google official event

Serpact was approved to attend and present its case-study at the official Google Dance 2018 event at Google Headquarters in Zurich. The topic of our lecture by our colleague from Serpact – Dido Grigorov (Head of SEO) was: “403% more organic visitors in 12 months with the correct site architecture“.

Serpact certificate from Perficient Digital

Serpact is the only certified SEO agency in the world by Perficient Digital (Stone Temple)

Nikola Minkov was on a three-day internship at one of the largest digital agencies in the United States – Perficient Digital (Stone Temple), which has won the prestigious awards: US Search Awards 2018 – category: Best Use of Content Marketing, Interactive 2018 Marketing Awards category: Best Interactive Marketing B2B Campaign, The Drum Search Awards USA 2018 – Category: Search Personality of the Year. Nikola Minkov and Serpact received a Certificate in Content Marketing and SEO.

Forbes Awards

Borislav Arapchev with the Forbes Award for SEO Agency of the Year

In 2013 Idea Studio (acquired by Serpact in 2018) won the Forbes Award for SEO Agency of the Year. The award is accepted personally by Borislav Arapchev (SEO Strategist at Serpact).