What guarantee could you provide me for optimizing my site for Google?

If my idea is to tell you what you want to hear, and at any cost to receive your order and take your money – yes, I would give a guarantee for SEO optimization.

But any honest SEO specialist cannot afford to give you any guarantees. And it’s not because he does not want , but because of the nature of the process.

So let us explain.

There are 3 parts interacting during Search engine optimization process.

  1. – You and your website.
  2. – We and our knowledge, work, our service.
  3. – Google and its algorithm.

We could influence the first and second parameter and everything here depends on us.

But as far as Google algorithm is concerned  – we follow the instructions given by Google and we hope this works.

The difficult moments here are two:

  1. – Google does not reveal much of the process and we only partially know what to do
  2. – Google change this algorithm quite often  and methods effective yesterday – today no longer work (Reference – Google Panda Update and Google Penguin Update). That is – it all depends on a third part independent of you and us.


Here is a clear and very vivid example given by our colleague Ivo Apostolov:

A farmer (part 1) plants wheat (part 2).

He knows what to do – plants, manures, but depends on weather / nature (part 3).

Even if he does all the things right, there is no guarantee for his success. There may not be enough rain, or there may be too much rain or hail may destroy the crops. After all, his success depends mainly on the third factor – the nature – and he cannot influence on it.

We can not guarantee that Google will not change the criteria by which sites are ranked in SERP for a word or phrase. In fact Google change these criteria over 300 times a year. And this affects search results.

This is our profession – SEO optimization.

Therefore, although I am aware that after reading this you might decide not to  choose us, I am honestly telling you:

I do not want to lie to you. No, I cannot give you a guarantee.
But I’ll do whatever it takes to achieve the best desired result!


Borislav Arapchev

The manager of Idea Studio Ltd. Mr. Borislav Arapchev has taught lectures at SEO Conference Sofia 2011, 2013, 2014 and 2015, a lecture at the seminar SEO Optimization 2011 in Plovdiv, e-Comm 2017, also participated as a speaker at 2011 software Telerik Academy and e-Manager 2013.Idea Studio Ltd. is the first SEO company in Bulgaria awarded as a SEO agency at Forbes Bulgaria Evolution Awards 2013.

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