After talks with customers and analyzes – of weaknesses in structure, strategy and reasons for the limited growth – that list was born – quick basic checklist for better optimization of your website.
SEO
1. Good structure
SEO friendly
– Seo urls
– Maximally flat structure – categories / products
– Minimum JS
– Microdata
– G authorship
– No duplicated pages and titles
– Rel = canonical
2. Communication with search engines
RSS feed
Ping to Google
3. Activity / Content
Unique, interesting and useful description of products / articles !
Unique, interesting and useful news !
Frequent activity – publishing new content
4. Links / Social signals
– Links
– Social signals – Pluses, shares, comments.
P.S.
To be continued and specified.
