Good SEO Basics

After talks with customers and analyzes – of weaknesses in structure, strategy and reasons for the limited growth – that list was born – quick basic checklist for better optimization of your website.


1. Good structure

SEO friendly
– Seo urls
– Maximally flat structure – categories / products
– Minimum JS
– Microdata
– G authorship
– No duplicated pages and titles
– Rel = canonical

2. Communication with search engines

RSS feed
Ping to Google

3. Activity / Content

Unique, interesting and useful description of products / articles !
Unique, interesting and useful news !
Frequent activity – publishing new content

4. Links / Social signals

– Links
– Social signals – Pluses, shares, comments.

To be continued and specified.

Borislav Arapchev

The manager of Idea Studio Ltd. Mr. Borislav Arapchev has taught lectures at SEO Conference Sofia 2011, 2013, 2014 and 2015, a lecture at the seminar SEO Optimization 2011 in Plovdiv, e-Comm 2017, also participated as a speaker at 2011 software Telerik Academy and e-Manager 2013.Idea Studio Ltd. is the first SEO company in Bulgaria awarded as a SEO agency at Forbes Bulgaria Evolution Awards 2013.

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