Write interesting and eye-chatching title, because it ‘s the first thing the user sees , but avoid overexposure of the form: Shock! Lady Gaga naked in the subway , or something. The truth is that these titles are quite effective, but they are talking about yellow and poor quality web-site.
The use of numbers in the title is a good solution. Easier to read and remember.
Unleash your imagination , but let the title match the content of the text.
2 . Text
Human readable text, pal. Make it interesting, fun, to be pleasant to read. Read it again, by yourself. Like it?
3 . Synonyms
Bump and not stuffed with keywords – this approach has long been harmful , and makes the material nuisance to people , and from there – and Uncle George (aka Google ) . Instead, use synonyms – cleaning , clean, cleanliness, freshness , glamor , beauty, hygiene , etc. ………
4 . Bold, italic
Make the important parts of the text bold or italic. The words that you work with mobile , instead of link them underline them, focus thus to them. Google likes lists , do those somewhere in the text , where appropriate :
- – this
- – that
- – thirdly
- – fifth
5 . Links
Yes, you will put links. But in text of 300 words put at most two . One is internal – or to the home site , or to a specific page of a product or service. Let the other is an external link to a strong and trusted source – Wikipedia, another powerful and popular website or Google search.
And no, you don’t advertise on Wikipedia , it will help you and you need and benefit from this relationship!
6 . Mentions
Try text to mention people , company , product or service for which they write. Just say it normal. You can mention other sites, places, events or people related to the topic, a link to them if you have a Google Plus account ( best) .
7 . Call to action
Well, you do have to sell, and finally do not forget this – remind, invite to action.
And … let’s share the text you begin … now!