How to enrich and expand the site with unique content and copyrighted publications:
News / Blog
News about the company or analysis of industry trends.
Client Case Studies
New clients, old clients, what you do for them, how you solve their problems and satisfy their needs.
Tips / How to …
The most common advice on any topic in your industry.
Reviews / Opinions
Comments from satisfied customers.
Guidelines / Instructions
Guidelines for management / storage of your product or how to apply / of the product after purchase, if you offer service – tips after the service is ordered.
Interview / s with specialist / in your area. Start with an interview with the manager of the company.
Questions / FAQ
Questions to you by phone or email – create a Section for them and there reply to every question.
Contests for people who have used your product or service – stimulate competition /viral potential/ – Encourage customers to send photos of the product /service/ they have been ordered.
Video presentation of the product / service, video reviews, etc ….
Forum to your site (but think about time for moderating the forum).
Comments about your products – best use Google plus comments!