Contract for SEO services

At Idea Studio Ltd, transparency and trust are top priority. So we publish here the Contract we make with our SEO clients.




Today, ……….. ., in the town of Plovdiv, between:

  1. …………., UIC ……….. , address ……………., represented by ………….. in his capacity of Manager, hereinafter called PRINCIPAL, from one side


  1. Idea Studio” LTD, with head office in: the town of Plovdiv and registered office:

11 Kometa Str., with UIC: 160114568, represented by Borislav Arapchev, in his capacity of manager, hereinafter called CONTRACTOR, from the other side, the present Contract was conducted for the following:




Art. 1, par. 1. The PRINCIPAL assigns, and the CONTRACTOR accepts to take care of the optimization of the website: …………………………..  for the following words and phrases:

when searching in Google, by doing the following:

  1. 1. popularize the site through banners, text links, news and others – in accordance with the enclosed offer, an inseparable part of this contract;
  2. 2. perform a site-map, RSS feeds, submit and include the contents of the website in the marketing section and tools of Google and others;
  3. 3. improve the structure of the website in accordance to his judgment and to prepare a report for the performed improvements for a better SEO of the website;
  4. 4. to not use any harmful or dangerous techniques, not allowed by Google, which threaten the website from Google penalty.


Par. 2. The optimization of the website shall be coordinated between the parties via e-mail, and, if necessary, with a written appendix, which shall be signed and shall become an inseparable part of this Contract.




Art. 2. The present Contract shall be valid for 6 (six) months from the date when it is signed by the parties.




Art. З, par. 1. For the implementation of the obligations under Art. 1, par. 1 of the present Contract, the PRINCIPAL shall be obliged to pay the CONTRACTOR a remuneration at the amount of ……………….. BGN final amount per month.

Par. 2. The payment of the remuneration under par. 1 of this article is done each month.

Par. З. For the implementation of the obligations under Art. 1, par. 1 of the present Contract, the PRINCIPAL shall be obliged to pay the CONTRACTOR the remuneration via the following bank account: ……………………………………….






Art. 4. The CONTRACTOR shall have the right:


  1. 1. to be introduced by the PRINCIPAL with his/her requirements and views concerning the subject matter of the Contract, as the final decision for the optimization of the website shall be taken by the PRINCIPAL.
  2. 2. to receive information, necessary for the implementation of the subject matter of the Contract, following the conditions of confidentiality agreed upon in Art. 5, item 2;
  3. 3. to receive the remuneration agreed upon in Art. 3 of the present Contract and its possible additional written agreements within the appointed amount, terms and conditions.


Art. 5. The CONTRACTOR shall be obliged:


  1. 1. to accurately, diligently and timely implement the subject matter of the Contract with high quality, as described in detail in Art. 1 of the present Contract and its possible additional written agreements;
  2. 2. to not disclose or to allow the disclosure of information, or to make public any facts or circumstances, technological knowledge, know-how, etc., concerning the present Contract or payments on it, without the written consent of the PRINCIPAL.




Art. 6. The PRINICPAL shall have the right:

  1. 1. at any moment of the implementation of the Contract to perform control on its implementation without disturbing the independence of the CONTRACTOR;
  2. 2. to introduce the CONTRACTOR with his/her basic requirements and views on the subject matter of the Contract, described in detail in Art. 1 of the present Contract, as the final decision for optimization of the website shall be taken by the PRINCIPAL. The PRINICPAL shall also take the final decision about the way of implementation of the activities under Art. 1, par. 1 of the present Contract.
  3. 3. to receive a monthly report on the optimization of the website, subject matter of the present Contract, which concerns the particular temporary ranking of the website with respect to the key words.


Art. 7. The PRINCIPAL shall be obliged:

  1. 1. to supply the CONTRACTOR with the necessary information about the implementation of the agreement by presenting him/her all the data, pictures, graphic signs, models, etc., and to cooperate him/her.
  2. 2. to pay the CONTRACTOR the remuneration agreed upon in Art. 3 of the present Contract and its possible additional written agreements within the appointed amount, terms and conditions.




Art. 8. The present Contract shall be terminated:


  1. 1. by a mutual written agreement;
  2. 2. with a one-month preliminary notice, addressed to the opposite party;
  3. 3. unilaterally, by the PRINCIPAL, with a written preliminary notice for the termination in case that the CONTRACTOR does not fulfill his/her obligations within the terms appointed in this Contract.
  4. 4. unilaterally, by the CONTRACTOR with a written preliminary notice for the termination in case that the PRINCIPAL does not fulfil his/her obligations under Art. 7, item 2 of this Contract.




Art. 9. Any changes of the present Contract shall be done only with an annex, signed by both parties, and it shall become an inseparable part of this Contract at the moment of its conclusion.

Art 10. In case of any dispute, it shall be settled in good will, and, if this happens to be impossible, this dispute shall be referred to the competent court.

Art. 11. Any copyrights or rights similar to them, arising from the implementation of the subject matter of the present Contract, shall be property of the PRINCIPAL, whose order is the subject matter of this Contract.

Art. 12. For any issues between the Parties unsettled in this Contract, the relevant civil law of the Republic of Bulgaria shall be applied.








Principal:                                                      Contractor:


Quick guide for generating copyrighted content

How to enrich and expand the site with unique content and copyrighted publications:

News / Blog
News about the company or analysis of industry trends.

Client Case Studies
New clients, old clients, what you do for them, how you solve their problems and satisfy their  needs.

Tips / How to …
The most common advice on any topic in your industry.

Reviews / Opinions
Comments from satisfied customers.

Guidelines / Instructions
Guidelines for management / storage of your product or how to apply / of the product  after purchase, if  you offer service – tips after the service is ordered.

Interview / s with specialist / in your area. Start with an interview with the manager of the company.

Questions / FAQ
Questions to you by phone or  email – create a Section for them and there reply to every question.

Contests for people who have used your product or service – stimulate competition /viral potential/  – Encourage customers to send photos of the product /service/  they have been ordered.

Video presentation of the product / service, video reviews, etc ….

Forum to your site (but think about time for moderating the forum).

Comments about your products – best use  Google plus comments!

How to write text for SEO purposes

1. Title

Write interesting and eye-chatching  title, because it ‘s the first thing the user sees , but avoid overexposure of the form: Shock! Lady Gaga naked in the subway , or something. The truth is that these titles are quite effective, but they are talking about yellow and poor quality web-site.

The use of numbers in the title is a good solution. Easier to read and remember.

Unleash your imagination , but let the title match the content of the text.


2 . Text

Human readable text, pal. Make it interesting, fun, to be pleasant to read. Read it again, by yourself. Like it?


3 . Synonyms

Bump and not stuffed with keywords – this approach has long been harmful , and makes the material nuisance to people , and from there – and Uncle George (aka Google ) . Instead, use synonyms – cleaning , clean, cleanliness, freshness , glamor , beauty, hygiene , etc. ………


4 . Bold, italic

Make the important parts of the text bold or italic. The words that you work with mobile , instead of link them underline them, focus thus to them. Google likes lists , do those somewhere in the text , where appropriate :

  • – this
  • – that
  • – thirdly
  • – fifth


5 . Links

Yes, you will put links. But in text of 300 words put at most two . One is internal – or to the home site , or to a specific page of a product or service. Let the other is an external link to a strong and trusted source – Wikipedia, another powerful and popular website or Google search.

And no, you don’t  advertise on Wikipedia , it will help you and you need and benefit from this relationship!


6 . Mentions

Try text to mention people , company , product or service for which they write. Just say it normal. You can mention other sites, places, events or people related to the topic, a link to them if you have a Google Plus account ( best) .


7 . Call to action


Well, you do have to sell, and finally do not forget this – remind, invite to action.

And … let’s share the text you begin … now!


SEO for / Mdhuset AS

Idea Studio is working on Search Engine Optimization /SEO/ for the web-site of

We ‘ll check the web-site architecture, web-site ability for crawling by search bots / spiders,  connection of with the search engines and social media presentation of the content.

Mdhuset AS is one of Norway’s foremost players in its industry and was created in 2004 with the aim to help clients become more visible on the internet. The company got new owners in 2012 and has since focused on the quality of products supplied, as well as quality in the process of signing of contracts. No one can become a customer of ours unless they sign a written contract and in addition, we make an audio recording.

Mdhuset AS and offers all its customers the hosting of the website, new website if you have not, inquiries across mobile and online, visibility of the places with the local newspapers, visibility at many of the largest websites in Norway and visibility in metropolitan newspapers in addition to the optimization of search engines.

Attention! Negative SEO!


Years ago, such cases were single. For example, to the site of one successful client we found a link in an international site for illegal software. The effect was – a decline of first to fourth page. Catastrophic collapse. After hard work (which took a few months) the site was on the 1st page again.

Nowadays negative SEO is practice. Much easier and cheaper to harm the client to drop it down in SERP and you – rise.

Typically, the technique is applied – placing a link to a competitor’s site in another compromised site (porn site,  hacking site,  site  for specific pharmaceutical products – Botox, Viagra) or include competitive site in low quality  directory.

Therefore, it is important to take steps to make your site quality and proof against such evil influences. Then, even when harmful actions come, it will not affect it and hurt it.

No bad links

Do not include your site in spammy or compromised e-catalogs or directories. Better to have fewer, but  quality links, checked and approved manually. There are good business directories where at  low cost  your site will be included – with logo, link, description and other contact information.

Rich content

Provides a rich, interesting and useful content. Include video, files for download  and everything that can be of benefit to the user.


It is important to have a balance between links and social signals (these include sharing on social networks, pluses,  re-sharing and commenting). So – if you do only linkbilding to your site, or just social signals – this is not good. Work out in both directions, maintaining a balance between these two methods  in parallel.

Avoid over-optimization

Avoid over-optimizating your site – 100 % keywords in ALT Tag,  100% keywords in TITLE tags,  links, do your content  rich in synonyms and readable.

All these tasks will improve the ranking of your site and make it almost invulnerable to any damage and reports made ​​by your competitors  to you.

The only completely invulnerable site that I know is Matt Cutts’ site! 🙂


New contributor to our team

Svetla Yordanova
Svetla Yordanova

We at Idea Studio are happy to announce that our team is expanding with another collaborator – the author of the content (copywriter) Svetla Yordanova.

Padded with journalistic education and  in deep passion  of useful and successful SEO texts Svetla  writes publications how to sell sand in the desert or snow to Eskimos.

Hopefully, his articles will be interesting for all.


SEO and authorship

goog-820x615In the process of your successful SEO strategy it will be important for you to become an authority on Google and keep this authority. This means to be an author of quality and useful materials and protect this authorship – from theft and for Google.

Here are a few points that you should follow.

Swift, bold, skillful

The first is always first. But you need to notify about this Google mostly. Otherwise you risk someone else /older and reputable website/ to rank with copy of your article. For this reason after posting text –

1. Make a Ping

This means notification  of the search engines  that you have new material – they will come and record it to show it in search. Some web CMS (WordPress , for example ) do this automatically , so then you do not have to do that.

2 . Share the story

The second important step you can to demonstrate and prove that the material appeared to you first , to share the post in the right social network – Google+. Then you and other smaller social networks – Diigo, Delicious, Pinterest, Twitter. Some of them are partners of Google ( as Diigo) and provide search engine data about what they publish . So it is important to show the material you have in many diverse places such as these.

Be the Author

But good post is important and you as an author to be an authority or to build over time as such in its field. To do this,  do two things:

1. Use in your site Google Authorship

This is a technique that will show the search engines that the original was written by you. But that does not automatically make you a valuable author. So go to step 2 .

2 . More important and more difficult thing – to be active , be helpful with your materials , help,  inform, create friendships and support them.

Friends want attention, support and respect. Grow in their field, become better , reading progresses. And texts will become more useful , and you will get the status of author with A.


It is important not to let technical stealing your content and it comes out in other sites entirely . For that purpose – if your site has RSS feed, shorten the text there, publish in the feed only a snippet of the material. Otherwise you risk other strong sites to rank better  in SERP with your materials.


Does not save you completely , but keep your materials to a large extent, if you put a DMCA or Copyscape banner in the HTML of your site . There are some other alternatives . These sites record and keep by copying your posts and increase your rating – originality is always valuable . And some of them give you a good link,  which all enjoy,  right?  🙂


Prize for the first to ask a question at SEO Conference 2014

SERP Parser Pro

The first visitor, who asked a question to the speakers at the end of SEO Conference 2014 will receive an award from the Manager of Idea Studio Ltd. – Borislav Arapchev .

The prize is a one-year license for the Russian software to determine the positions of the website in search results on Google – SERP Parser Pro.

We hope in this way to stimulate the activity of the participants in the conference and make one of them more successful!

SEO Conference 2014

Good SEO Basics

After talks with customers and analyzes – of weaknesses in structure, strategy and reasons for the limited growth – that list was born – quick basic checklist for better optimization of your website.


1. Good structure

SEO friendly
– Seo urls
– Maximally flat structure – categories / products
– Minimum JS
– Microdata
– G authorship
– No duplicated pages and titles
– Rel = canonical

2. Communication with search engines

RSS feed
Ping to Google

3. Activity / Content

Unique, interesting and useful description of products / articles !
Unique, interesting and useful news !
Frequent activity – publishing new content

4. Links / Social signals

– Links
– Social signals – Pluses, shares, comments.

To be continued and specified.

Less is more

java-script-codeSEO is almost like the Olympic principle –  lighter, faster, higher (in SERP) .

The more simple, lightweight and fast is your site – the more it is better – for search engines  and  for users.

No more Mr. Java Script!

Try everything superfluous and unnecessary to remove or improve.  I personally quite a while I’m not a fan of Java script ( because then by Google recommending that use that hinders their bot ) and so far has tried to bring the scripts to a minimum. The effect is amazing – we have sites without a single JS file (unless Google analytics code), and only one CSS file – and perfectly indexed , respectively, and getting very good. Of course , SEO takes a bunch of things and can not rely on it only.

I know that with the boom of the ready-to-use content management systems (Word Press, Drupal and Joomla) – for setting and opportunities for personal configuration it’s not possible to NOT use JS completely, but let’s at least try to cut it .


For Word Press has good plugins for gzip compression (Super Cache, Hyper cache and others – even one of our countryman Martin Lazarov, very capable programmer) , but any additional plugin adds JS to your WP site and it aggravates .

So I suggest at least 2 options for gzip on your site without a WP plugin.

They depend on your hosting company.  Some hosting companies support GZIP by a simple . httacess file to compress the entire site.

The code is of the type –

<IfModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_keep_workfiles No
mod_gzip_can_negotiate Yes
mod_gzip_add_header_count Yes
mod_gzip_send_vary Yes
mod_gzip_command_version ‘/mod_gzip_status’
mod_gzip_min_http 1000
mod_gzip_minimum_file_size 300
mod_gzip_maximum_file_size 512000
mod_gzip_maximum_inmem_size 60000
mod_gzip_temp_dir /tmp
mod_gzip_item_include file \.pl$
mod_gzip_item_include file \.rb$
mod_gzip_item_include file \.py$
mod_gzip_item_include file \.cgi$
mod_gzip_item_include file \.css$
mod_gzip_item_include file \.js$
mod_gzip_item_include mime ^application/javascript$
mod_gzip_item_include mime ^application/x-javascript$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^httpd/unix-directory$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include handler ^server-status$
mod_gzip_item_include handler ^server-info$
mod_gzip_item_exclude mime ^image/.*

<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType text/css A604800
ExpiresByType image/gif A2592000
ExpiresByType image/png A2592000
ExpiresByType image/jpeg A2592000
ExpiresByType video/x-flv A2592000
ExpiresByType application/pdf A2592000
ExpiresByType image/x-icon A2592000
ExpiresByType application/x-javascript A604800
ExpiresByType application/x-shockwave-flash A2592000

Other hosting companies offer by 3 files – gzip_start.php, gzip_stop.php and php.ini to compress your site.
Contact your hosting company and ask them for help.

Google authorship

No, you do not need a plugin for Google Authorship – with colleague Christian Katzarov – we tested two, both did not work .

Finally I did it with a simple solution – in header.php file of WP site put this code and everything fell into place – light and bright.

<link href=”” rel=”author” />


You do not need a plugin to sitemap ( sitemap for search engines ) . , There are a dozen plugins for this, but not all work correctly , and aggravated , as I said above.

The following code generates your current dynamic site map, solve the problem entirely . Code have to be placed at the end of the file functions.php

/* create XML sitemap */
function create_sitemap_xml() {
if(parse_url(get_site_url(), PHP_URL_PATH).’/sitemap.xml’ == $_SERVER[‘REQUEST_URI’]) {
header(‘HTTP/1.1 200 OK’);
header(‘Content-Type: application/xml’);

$posts = get_posts(array(‘posts_per_page’ => -1,’post_type’ => array(‘post’,’page’)));

$sitemap = ‘<?xml version=”1.0″ encoding=”UTF-8″?>’.”\n”;
$sitemap.= ‘<urlset xmlns=”″>’.”\n”;
$sitemap.= “\t<url>\n\t\t<loc>”.get_home_url().”/</loc>\n\t</url>\n”;
foreach($posts as $post) {
$sitemap.= “\t<url>\n\t\t<loc>”.get_permalink($post->ID).”</loc>\n\t</url>\n”;
$sitemap.= ‘</urlset>’.”\n”;



Special thanks to my colleague Vasil Toshkov (Cloxy) for this code.

These are just some individual cases , but I give them to show you the direction in which you have to think and work on your site.

Analyze, streamline , optimize …

Are you listening to your customers for SEO?


We listen to them – their goals, inspirations, ideas. We discuss and comment on our strategy . Together in conversation and analysis , we can choose and implement the best concept for success.


When customers say –

  • – Let’s buy for $ 20 – 1000 links to our site
  • – Site of X is very successful, let’s copy this website , and we will become successful like them
  • – I liked the software for automatically submitting our site to directories, I’m going to buy it
  • – Please, points all the links to
  • – etc…


From suspicious locations or poor sites they have read and heard about the dangerous and harmful spammy SEO methods that years ago gave results.  But now – it’s not working and it’s even harmful.

If you want to ruin your site, do not have to hire us and pay for it . You can do it yourself.

But if you want a result – please trust us . We know what helps and what – no.

It’s not about – which of our parties will overbear /you or me/ , this is a deep knowledge of the process and it needs to constantly monitor the trends in SEO. They are not static and require activity and flexibility , and undergo frequent changes .

The fact is that most successful projects are of our clients who have left process of optimization 90% to us – we do it without them , we say what and how to do.

And we want you to be from our successful clients.

Very good practical SEO Solutions

Simeon Mitev
Simeon Mitev


Rather than work with SEO specialist Borislav Arapchev /IDEA STUDIO/ and I am very pleased with his professionalism. Given my business as a consultant specializing in close renting and leasing warehouse space mean that Borislav very quickly dive  into the nature of my business. There was a very good program and practical SEO solutions that have helped me greatly in business. I trusted him .

Trust this professional.

I wish good luck Borislav and his team.

Simeon Mitev
Chance-96 agency manager
Stores and Warehouses For Rent